WAP Site: http://wap.gmcr.mobi/

As a way of delivering rich content to consumers with mobile internet connectivity Kinetic Mobile helped
design and execute a WAP site. The site provided a way for consumers to share and vote on revelations, tell friends, and vote for a chance to win a year’s supply of coffee.  The WAP site delivered a great way of driving
additional viral value in that consumers could rally for votes by sending their revelation to a friend and in turn, drive them also to the WAP site. An extremely targeted mobile web buy leveraging content and publications in and around Boston was executed delivering incomparable buying efficiencies and driving consumers straight to the Green Mountain WAP site.