Results:

• Stellar consumer engagement results to date 
       -Within the first 2 weeks of launch we received 470 texts to the shortcode from the OOH & Newspaper ads, of that 283 were qualified, quality statements in the campaign formula.

 Here’s a few:
- “I realized that happiness and love transcend any amount of money or power”
- “I realized there are no cup holders on the T”
- “I realized my life is becoming excitingly more complex each and every day!”

• Twitter coverage: ”I realized my day is better when I know what I want from it” thank you green mountain coffee advertisement.

• Sales data to come.  The Boston campaign is still in progress. 
   Please TEXT 30241 and enter shortcode COFFEE or CUP to participate and see it first hand.